Following the maxim that “there’s nothing as practical as good theory” the aim here is the co-creation of practical, robust and relevant theory. Blog contributions, comments and suggested links are most welcome.
13th November 2009
Social theorist Karin Knorr Cetina writes,
"a Weberian would ask what explains why so many Americans feel inspired by Obama to give him unconditional allegiance or switch their allegiance - and not what made Obama into such a magnetic and inspiring leader."
It was not my intention to read Austrian sociologist, Karin Knorr Cetina’s article in the Theory Culture and Society (2009), What is a Pipe? Obama and the Sociological Imagination” about Obama and charisma because I didn’t think it was relevant to my work. But I’m glad I did. The issues about charismatic leadership raised by Cetina are relevant to us at all levels – local, regional, national and international.
Most people (I include myself here) have been intrigued by Obama’s popular appeal and wanted to know more about his background and personality to understand his powerful charisma.
It was searching for such clues that led me to read Obama’s autobiography, Dreams from My Father - A story of race and inheritance. However, although I learned a lot about Obama from reading this book, particularly issues around race and identity, I didn’t get a sense of what was really special about him, what made him so successful.
Drawing on the sociology of Max Weber (1864-1920), Cetina cautions that we can miss understanding Obama’s charisma if we focus primarily on his personal traits. We need to focus instead on understanding the devotion of his followers.
“a Weberian would ask what explains why so many Americans feel inspired by Obama to give him unconditional allegiance or switch their allegiance - and not what made Obama into such a magnetic and inspiring leader.” pg 132
Cetina also draws on research of Rakesh Khurana to show how Weberian theory of charisma is so relevant for contemporary times.
For instance, Khurana noted that when companies are in trouble they have increasingly sought CEOs who are charismatic
“the director should now be the company's star storyteller, excelling at investor conferences, shareholder presentations and media appearances... pg 132
Khurana wrote a book Searching for a Corporate Savoir: The Irrational Quest for Charismatic CEOs.
As Cetina points out,
“America has reason to seek a corporate savoir, someone who can articulate a vision that promises to address the acute and the long-term geopolitical decline of a dominant nation” pg 133
She notes, as with other charismatic leaders, Obama didn’t need to outline specific policy; rather his vision was of inspirational ideas of “Change!” “Hope!” “Yes we can!” and “Unity!”
Cetina pointed out this worked well because they were what she calls “empty boundary objects” onto which “different groups could project their own concrete hopes for a better future on the signifiers offered” pg 132
Also, according to charisma theory, Obama was chosen by his followers because he was an outsider. “Insiders cannot fit the present charismatic leader model - too much is known about them” pg 134
Of course Obama had to have skills to “inhabit” charismatic leadership and to an extent, continue to “reactivate” this leadership such as through inspiring speeches and the use of technologies (Internet, Facebook, YouTube, cell phones).
What has understanding the success of charismatic leadership got to do with the localities where we live?
In my work (academic and community) I’ve felt increasing disquiet about the number of times I’ve heard people call for a leader – someone who can take charge, someone who “we” can follow, someone will lead us from the wilderness, from the uncertainty, someone who will know what to do, and who will act in our interests …
As is noted with Obama, the hope he can fulfil everyone’s vision is leading to inevitable disappointment. It is tempting to continue to hope Obama will be stronger, or wiser, or see things this way or that. A more realistically hopeful approach, and one I think Obama himself would appreciate, could be to look to the light within ourselves and our own communities – our own lights – and transform the would-be-followers into leaders and blind hope into realistic shared vision of future possibilities, and the networking that can achieve them.
Leaders are faced with unprecedented problems which often leave them and their institutions very stretched and stressed. I think new collaborations that reduce problems to manageable levels would make life easier for leaders such as Obama. What do you think?
I would be interested in your views.
This is a spontaneous meeting space for Villagers - step onto the virtual Soap Box and share your top-of-brain notions and passions, opinions, knowledge or a story.
The brewing of ideas will help the whole Village to better understand itself and its possibilities.
It can also help generate everyday material and reality checks for academics and policymakers to collaborate in brokering robust solutions that the Villagers want.
When down a hole, it is essential to distinguish a shovel from a ladder – one gets you out, one digs you in deeper. So too, with society’s opinion- and decision-makers. You are invited to nominate any of them for a Ladder or Shovel Award, explaining to fellow Villagers why they should endorse your Award.see more →
Here the Antipodean Blogger draws on an eclectic mix of news and comment from around the world to clarify contexts which can support, or impede, people building local connections that enable them to better understand and (sustainably) fulfill their aspirations, both within their localities and in relation to the wider world beyond them.see more →
- Antipodean Blogger: The following is a comment I sent to Kathryn Ryan after she again interviewed Radio New...
- Niki Kahukiwa: Thats my dad, what a nice write up, he would be stoked to read this! I will show him when I see him...
- Antipodean Blogger: The United States Assistant Secretary of State Kurt Campbell wants New Zealand to join with the...
- Tasha: Yes we are good at complaining and it’s easy to know what we don’t want – maybe a bit too...
- Tasha: Id be interested to here whether Chris Tremain himself has discussed the idea of using NZ as a provider? I...